Social Media Marketing
Social media has changed how people connect with one another. For business, that means old marketing tactics aren’t as effective as they once were. But jumping into social media without a plan can be worse than zero online presence.
Organizations that are effectively using social media have one thing in common: They have a clearly defined plan. They know what they want to achieve from their efforts, which tools work best for their needs and where to reach their customers.
So if you’re getting ready to launch a social media campaign for the first time — or if you’re looking for new ways to improve your current marketing plan, this two-day virtual training workshop can help you define your objectives, identify your target market and choose the most effective social media channels.
Course Outcomes
- Engage followers and turn them into loyal customers
- Establish direction for your social media campaigns
- Define your mission and choose the right marketing objectives
- Identify your customers through a focused targeting approach
- Create a brand message that resonates with customers
- Identify target markets and messaging for various social media channels
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Course Agenda
Day 1
Day 2
Event Dates & Locations
| Date | Time | Price | Action | ||
|---|---|---|---|---|---|
Live Virtual Workshop
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Social Media Marketing
Social media has changed how people connect with one another. For business, that means old marketing tactics aren’t as effective as they once were. But jumping into social media without a plan can be worse than zero online presence.
Organizations that are effectively using social media have one thing in common: They have a clearly defined plan. They know what they want to achieve from their efforts, which tools work best for their needs and where to reach their customers.
So if you’re getting ready to launch a social media campaign for the first time — or if you’re looking for new ways to improve your current marketing plan, this two-day virtual training workshop can help you define your objectives, identify your target market and choose the most effective social media channels.
Day 1
Session 1: Social Media and Your Marketing Mission
- Use the AIDA formula to take your consumer from attention to action
- Explain how thought leadership and persuasive selling principles form the foundation of all social media content
- Determine your mission, message and chosen marketing channels to construct your marketing campaign
- Identify marketing objectives, appropriate goals and consumer calls to action
- Plan and guide your campaign with the Strategy Statement Formula
Session 2: Understanding Your Target Market
- Explore demographics, psychographics and other ways to know your audience
- Use a focused targeting approach to identify who your consumers are
- Describe your customers’ pain points to determine what drives them
- Explain the steps of the consumer path to purchase
Session 3: Creating a Social Media Brand Message
- Cut through the social media “noise” by developing benefit-driven messaging
- Consider your brand and determine its Unique Selling Proposition
- Describe your brand’s Unique Experiential Proposition
- Construct your brand’s Key Consumer Message
- Identify the Key Consumer Action you want your customers to take
Day 2
Session 1: Social Media Content Creation
- Discuss different sources that can inspire powerful and persuasive content
- Describe the 3 types of social media content and what function each fulfills
- Explain ways to establish your business as a thought leader in your industry
- Develop a social media campaign
- Write engaging, effective content that rises above the clutter
Session 2: Social Media Tools
- Discuss the strengths of Facebook, Instagram, LinkedIn, Twitter, YouTube and TikTok
- Describe the demographics and content-optimization strategy for each platform
- Identify a target market for your content on each platform
- Explore the multiple ad types and formats each platform offers
- Choose which ads and formats would best showcase your content on each platform