The Social Media Marketing Workshop
If your business is on social media but your efforts aren't yielding success, you’re not alone. Many organizations struggle to make their mark.
Wondering how to turn things around? The businesses that are making social media work are setting objectives, following a plan, selecting the best tools, monitoring results and faithfully measuring ROI. This workshop provides the information you need to choose the best social media platforms for your business, how to write for a social audience and critical mistakes to avoid. You’ll explore today’s proven social media marketing strategies and turn your digital presence into profits.
Enroll today and join other companies thriving in the digital sphere. Elevate your social media game and watch your business flourish.
Course Outcomes
- How to make social media “connect” for your business
- New tools and new ways to grow your business you may not have thought of
- How to define your strategy and create your plan before taking the plunge into social media
- The most common mistakes being made — spot them on the horizon and take a detour
Course Agenda
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The Social Media Marketing Workshop
If your business is on social media but your efforts aren't yielding success, you’re not alone. Many organizations struggle to make their mark.
Wondering how to turn things around? The businesses that are making social media work are setting objectives, following a plan, selecting the best tools, monitoring results and faithfully measuring ROI. This workshop provides the information you need to choose the best social media platforms for your business, how to write for a social audience and critical mistakes to avoid. You’ll explore today’s proven social media marketing strategies and turn your digital presence into profits.
Enroll today and join other companies thriving in the digital sphere. Elevate your social media game and watch your business flourish.
Session 1: The Key to Social Media Success: Getting Off to a Good Start
- Know what you hope to achieve before you begin
- A handy tool kit for launching a winning social media campaign
- How to accurately predict how much time you’ll need to invest
- Why the best social marketers know their target market inside and out
- The importance of a well-thought-out strategy to get you where you want to be
- Getting buy-in from higher-ups — especially those who think it’s all nonsense
Session 2: Choosing the Right Platform for Your Business
- 3 specific goals you can’t afford to lose sight of when choosing a platform
- The most popular business platforms and what really makes them work
- Other not-so-obvious platforms you may not know about, but should
- The first 3 questions to ask when choosing a platform
- Want to gain traction and build momentum? How to choose and use multiple platforms
Session 3: Measuring What’s Really Important — Your Return on Investment
- The most important social media metric of all
- What can — and should — you measure? The number of followers, likes, clicks, engagements?
- How not to get caught off guard by these measurement roadblocks
- Using analytics to better understand your ROI and make better decisions
- A look at monitoring tools and how they can simplify the job
Session 4: Cool Tools and How to Use Them to Grow Your Business
- From influencers to hashtags to content creation — exploring today’s most effective social media tools
- The best business uses for Facebook and LinkedIn
- A key business benefit of using X (formerly known as Twitter) that makes it almost impossible to resist
- Beyond silly videos of babies and pets — 15 creative ways to use YouTube for business
- Could blogging be your front door to social media?
- Emerging tools to keep on your radar and how they can help you reach your business goals
Session 5: Mistakes Rookies Make…but You Don’t Have To
- 7 critical mistakes social media pros NEVER make
- 5 reasons why campaigns fail
- Believing social media is all about X, Facebook, LinkedIn and YouTube — are you guilty?
- What failing to turn prospects into customers can cost your company
- Avoiding poor decisions that translate into poor ROI
Session 6: The Art of Writing for a Social Audience
- How the social audience is different — and what this means to your writing
- 6 foolproof tips for writing compelling headlines, posts and blogs
- Out with the fluff! There’s no room for it in this new social world
- Reusing content: a good practice — or not?
- How to sound like a genuine, caring human being — not a corporate robot
- Responses can be automated — but should they be?
Session 7: Eight Steps to Creating a Social Media Marketing Strategy
- Steps to consider when planning your social media marketing strategy
- Best practices to identify key issues before strategy execution
- Who should participate in building the social media strategy and executing the strategy?
- Establish realistic goals
- Identify your audience and track how and where they engage
- What makes your brand different?
- Measurement and adjustment