The Business Writing Workshop
High-quality business writing is essential for the success of nearly every organization. Employees who can distinguish themselves as excellent writers increase organizational productivity while boosting their professional statures and positively influencing the trajectories of their careers.
This course will explore the basics of business writing and identify skills needed to write effectively in different situations. Participants will discuss the importance of tone, word choice and consideration of audience and purpose for impactful written communication. 101112
Course Outcomes
- Understand the basics of business writing to build skills as an effective communicator in the workplace
- Write clearly and purposefully to convey the intended message in the intended tone
- Create effective instructional content by identifying the goals and the audience needs
- Identify the qualities of good technical writing and effectively research, document and communicate findings
- Use persuasive writing to build bridges and foster positive working relationships to achieve organizational goals
- Write with diplomacy, transparency and respect to convey the intended message in challenging situations—even when disagreeing or delivering bad news
Course Agenda
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The Business Writing Workshop
High-quality business writing is essential for the success of nearly every organization. Employees who can distinguish themselves as excellent writers increase organizational productivity while boosting their professional statures and positively influencing the trajectories of their careers.
This course will explore the basics of business writing and identify skills needed to write effectively in different situations. Participants will discuss the importance of tone, word choice and consideration of audience and purpose for impactful written communication. 101112
Module 1: Exploring the Basics of Business Writing
The essential purpose of business writing is to clearly communicate necessary information. Recognize the functions and elements of this type of writing to enhance impact.
- Discuss the functions and elements of business writing and how it differs from other types of writing
- Describe considerations and myths of this type of communication
- Practice writing and editing for a specific audience and purpose
Module 2: Writing to Communicate
Transactional writing tends to be the most common form performed in the workplace. Become familiar with the qualities of effective written communication.
- Identify purposes and varieties of transactional writing
- Describe the qualities of compelling written communication
- Apply sound principles for crafting opening and closing statements
Module 3: Examining Instructional Writing
Whether composing an email with directions for a vendor or constructing a training manual for company procedures, instructional writing is essential in the workplace. Identify the fundamentals of effective instructional writing.
- Establish the goal of instructional writing projects
- Identify the background and needs of the audience
- Practice brainstorming and writing instructional content
Module 4: Recognize the Qualities of Informational Writing
Research-based written communication is used to affect decision making within organizations. Discuss the components of purposeful informational writing.
- Recognize the qualities of good technical writing and assess personal strengths and challenges
- Identify the standard styles and components of effective white papers and reports
- Discuss the purpose and best practices for writing collaboratively
Module 5: Writing as a Mode of Influence
Excellent persuasive writing aims to build bridges and foster positive working relationships to achieve organizational goals. Discuss the roles of trust and credibility in writing influentially.
- Discuss writing as a mode of influence
- Establish trust and a basis of understanding with the reader
- Demonstrate understanding of persuasive writing through practical application
Module 6: Practicing Diplomacy Through Writing
A risk of communicating in writing is conveying unintended messages. Practice using diplomacy to express essential information and protect productivity.
- Identify the purpose of diplomatic writing in conveying sensitive messages
- Discuss how to protect working relationships with clear and direct writing
- Recognize how to convey bad news without shutting down the conversation