Graphic Design Basics for Non-Designers
Today, with affordable DIY layout and design software plentiful — and with the growing prevalence of digital marketing, social posts, blogs and Facebook ads — people without formal training are taking on more design tasks than ever.
But having a computer with desktop publishing abilities doesn’t make you a designer. If you find yourself in a position of designing for your organization, do yourself a favor and get familiar with the fundamentals of good design.
This course provides you with a working knowledge of practical design strategies, techniques and tips that will go a long way to making anything you create visually appealing and more likely to achieve results.
Course Outcomes
- Produce visually appealing flyers, brochures, social posts, ads and more
- Become familiar with the basics of good content design
- Use graphic elements to attract attention without detracting from the message
- Ensure all elements of your design are in harmony
- Create your own eye-catching designs with the free version of Canva
Course Agenda
Request group training
Complete the form below to request tailored, private training for your team. We’ll be in touch to discuss your group’s specific goals.
More Courses in
Related Courses
 | skillpath.com/OXDESGN |
Graphic Design Basics for Non-Designers
Today, with affordable DIY layout and design software plentiful — and with the growing prevalence of digital marketing, social posts, blogs and Facebook ads — people without formal training are taking on more design tasks than ever.
But having a computer with desktop publishing abilities doesn’t make you a designer. If you find yourself in a position of designing for your organization, do yourself a favor and get familiar with the fundamentals of good design.
This course provides you with a working knowledge of practical design strategies, techniques and tips that will go a long way to making anything you create visually appealing and more likely to achieve results.
Session 1: What’s Your Plan?
- Lay a solid foundation for every document you produce
- Know what questions you need to ask before you begin
- Identify your target audience
- Align your design with your purpose
- Produce targeted documents or publications that spur action
Session 2: The Building Blocks of Great Design
- Create a flow and balance that guides the reader through your document
- Select and appropriately use color, photos, charts, graphics and more
- Understand the factors to consider when choosing a typeface
- Apply design techniques that support your content’s purpose
- Increase readability using headlines, subheads and other key elements
Session 3: Using Canva to Create and Publish Engaging Content
- Know how to choose and customize a template
- Build a template from scratch
- Collaborate with others on any design project
- Create and share professional-looking content
- Create eye-catching design with the free version of Canva